Philip Morris International launched its new generation of IQOS which is a great revolution and successful upgrades again, IQOS moves towards a new future and dimension, The market of IQOS quickly boosted thanks to its unique heating technology which makes the product always looking novel, at the same time bringing the joy of simplicity of unprecedently smoking experience.
2021 PMI took the lead in selling new device IQOS ILUMA at IQOS stores in Japan, including Tokyo, Osaka, Hiroshima, and Fukuoka, welcoming many heat-not-burn users to the store experience. In order to cope with this sales and market demand, the IQOS store has also undergone a substantial renewal of the store, which will definitely provide a richer product lineup and high-quality user services.
IQOS ILUMA series is much more convenient to use as for both new and old users, and the newly designed tobacco sticks can also meet the diverse needs of users. I will recommend this product to IOQS users and traditional smokers as also highly recommended by PMI manager .
IQOS ILUMA largest feature is that the it abandons the heating blade, instead it applies a wire coil to coorperate with a piece of metal in the special tobacco stick “TEREA Sticks”, the tobacco leaf is consealed inside the TEREA Sticks while maintaining the heating type, which realizes maintenance-free and ash reduction.
Below, we will deliver the actual report of the new iqos that has evolved in all directions, abandoning compatibility with the conventional dedicated tobacco stick “Marlboro HeatStick”.
The Flagship model of IQOS is ILUMA PRIME: An outlook is nicely designed which is made of aluminum with a combination of leather materials. The elegant design is impressive featuring 4 colors that is Matcha Jed Green, Gold Khaki, Osidiya Black, and Bronze; the shell accessories and the metal ring of the cigarette rod can be Customized for individual needs.
Standard model IQOS ILUMA: This model follows the design language of its predecesor IQOS DUO, and is available in five colors: brown-green, pebble beige, pebble gray, sky blue, and sunset red; the side panels, shell accessories and also the custimizable metal ring of the cigarette rod..
The following is a comparison of the parameters of the two devices.
The latest model, IQOS iLUMA, is a new technology, Smart Core Induction System ™, which takes the appeal of heat-not-burn tobacco to a new level.
Eliminates blades for even greater durability. No need for troublesome cleaning after use.
There are two types of devices.
You can choose from the IQOS top model “IQOS Ilma Prime”, which pursues a higher level of commitment, and the evolved version of the IQOS standard model “IQOS Irma”, which is equipped with the latest technology.
 |  |  |
IQOS ILUMA PRIME New IQOS without blades. IQOS top model pursuing a higher-grade commitment. | IQOS ILUMA New IQOS without blades. An evolved version of the IQOS standard model equipped with the latest technology. | IQOS 3 DUO Conventional blade type IQOS. Two can be used continuously, and the next one can be used without waiti |
| Category No blade Eliminates the blade and eliminates the need for maintenance after use. A metal heat attractant inside the tobacco stick heats the tobacco leaves directly. | No blade Eliminates the blade and eliminates the need for maintenance after use. A metal heat attractant inside the tobacco stick heats the tobacco leaves directly. | No blade Eliminates the blade and eliminates the need for maintenance after use. A metal heat attractant inside the tobacco stick heats the tobacco leaves directly. |
technology Smart Core Induction System ™ Eliminates the blade and mounts a metal heat attractant inside the tobacco stick. This heats the tobacco leaves directly from the inside. | Smart Core Induction System ™ Eliminates the blade and mounts a metal heat attractant inside the tobacco stick. This heats the tobacco leaves directly from the inside. |  Heat Control Technology ™ A heating blade that doubles as a temperature sensor measures the temperature 1,000 times per second and heats the tobacco stick directly from the inside at a constant temperature. |
Continuous use / main unit charging cycle Holder / Pocket Charger 2 Times * Can be used twice with a fully charged holder 20 Every time |  Holder / Pocket Charger 2 Times * Can be used twice with a fully charged holder 20 Every time |  Holder / Pocket Charger 2 Times * Can be used twice with a fully charged holder 20 Every time |
| Body charging time 135 Minutes | 135 Minutes | 120 Minutes |
| Holder charging time 1 minute 50 seconds * Approximately 1 minute and 50 seconds when charging one bottle, and approximately 5 minutes and 15 seconds when charging two bottles. | 1 minute 50 seconds * Approximately 1 minute and 50 seconds when charging one bottle, and approximately 5 minutes and 15 seconds when charging two bottles. | 1 minute 50 seconds * Approximately 1 minute and 50 seconds when charging one bottle, and approximately 5 minutes and 15 seconds when charging two bottles. |
Size and weight holder height101mm width14.5mm Depth―――― weight30.5g  Pocket charger height117.2mm width44.7mm Depth22.2mm weight141g | holder height101mm width14.5mm Depth―――― weight30.5g  Pocket charger height121.5mm width47mm Depth23.4mm weight116.5g |  holder height92.2mm width14.4mm Depth―――― weight22g  Pocket charger height114.7mm width46.3mm Depth22.8mm weight108g |
How to carry Pants  Coat | Pants Coat | Pants Coat |
| Other specifications Connector type  USB Type-C blade none Operating temperature 0-40 ℃ Product warranty 6 months (extended to 12 months if product registered) | Connector type USB Type-C blade none Operating temperature 0-40 ℃ Product warranty 6 months (extended to 12 months if product registered) | Connector type USB Type-C blade can be Operating temperature 0-50 ℃ Product warranty 6 months (extended to 12 months if product registered) |
Recommended points Continuous useTwo bottles can be used continuously on a single charge  No cleaning requiredNo cleaning required after use  new functionAutomatic heating start * Even if the automatic heating start function is lost, the performance of the product itself will not be affected (not covered by the warranty).  designA new design with attention to detail and a wider range of customization | Continuous use Two bottles can be used continuously on a single charge No cleaning requiredNo cleaning required after use new functionAutomatic heating start * Even if the automatic heating start function is lost, the performance of the product itself will not be affected (not covered by the warranty). | Continuous use Two bottles can be used continuously on a single charge |
design The cold luster of the aluminum body The soft texture of the wrap cover |  Familiar design Wide side door |  Smooth texture coating Wide side door |
| accessories Premium ring Wrap cover Full wrap cover Premium ring Door cover sleeve Sleeve + cap Door cover |
Innovative smart core induction system ™.
Smart core induction system ™ newly installed from IQOS Irma. Innovative technology takes the appeal of heat-not-burn tobacco to a new level.
In the new system, the blade is eliminated and a metal heat attracter is installed inside each stick. This heats the tobacco leaves directly from the inside.
IQOS Iruma Tobacco
A cigarette stick designed exclusively for the new IQOS Irma. Check out the wide lineup.See more
Flagship modelNew
IQOS ILUMA PRIME
Higher-grade commitment Click here for product details
